finally, a mcd's ad that works

While McDonald’s Corp. re-examines its national advertising efforts and vows to spend more money on regional ads, a small agency working for the chain’s operators in Northern California has been quietly winning consumers’ affections.
Hoffman/Lewis in San Francisco created a charming retro character, Eddie the Echo (shown here), to promote the chain’s double hamburger last January. Eddie, who resembles a young, spiffed-up version of the Kramer character on TV’s Seinfeld, says everything twice. His signature “Howya doing? Howya doing?” has woven its way into the regional vernacular.