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LOS ANGELES 24 Hour Fitness is preparing to hear retooled presentations from the two agencies vying for the creative portion of its advertising account, sources said.
The two finalists, which are both located in San Francisco, are Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, which picked up media duties for 24 Hour Fitness last month, and Publicis Groupe’s Publicis & Hal Riney, according to sources. Agency officials declined comment. The client could not immediately be reached.
The agencies made creative presentations this week but were asked to provide more input and finesse presentations.
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