LOS ANGELES 24 Hour Fitness is preparing to hear retooled presentations from the two agencies vying for the creative portion of its advertising account, sources said.
The two finalists, which are both located in San Francisco, are Interpublic Group's Hill, Holliday, Connors, Cosmopulos, which picked up media duties for 24 Hour Fitness last month, and Publicis Groupe's Publicis & Hal Riney, according to sources. Agency officials declined comment. The client could not immediately be reached.
The agencies made creative presentations this week but were asked to provide more input and finesse presentations. The shops will meet with the San Ramon, Calif.-based client within the next two weeks.
24 Hour Fitness spent almost $20 million on ads in 2002 and $10 million through June of this year, according to Nielsen Monitor-Plus. The fitness center chain has recently worked on a project basis with the Playa del Rey, Calif., office of Tequila, the interactive, direct and promotional network of Omnicom's TBWA Worldwide.