Finalists Pass Muster

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Five agencies have been named finalists in the U.S. Department of Defense’s Joint Recruiting Advertising Program (JRAP) review.

J. Walter Thompson in Atlanta, longtime lead agency for the U.S. Marine Corps, is contending against Bates, the incumbent, and D’Arcy Masius Benton & Bowles and Foote, Cone & Belding, all of New York, and Mullen in Wenham, Mass.

Billings for the assignment are currently pegged at $15-20 million annually over the next five years.

“Military accounts are great,” said an agency source participating in the competition.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in