Finalists Eyed In Fort James' $40 Mil. Search

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fort James, the recently merged paper-products company, has named four contenders in the review for media planning and buying duties on its estimated
$40 million U.S. ad account.
Linda Fidelman, of ADvice & ADvisors here, who is overseeing the review, identified the four
New York finalists as McCann- Erickson, The Media Edge, TN Media and Zenith Media. Zenith already handles Fort James’ estimated $15 million account in Europe, however, Fidelman insisted that will not give it an edge in the U.S.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in