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NEW YORK-Weight Watchers Frozen Foods has identified finalists in the review for its estimated $8-10 million advertising account, currently handled by Lowe & Partners/SMS on a project basis.
Among the shops the Pittsburgh-based division of H.J. Heinz is considering are Arnold Communications, Boston, and New York shops Bozell Worldwide and Kirshenbaum Bond & Partners, sources said. Agency executives declined comment. Weight Watchers confirmed the review but would not identify contenders.
Jordan, McGrath, Case & Taylor here, the last agency to handle creative and media duties, split with the client a year ago.
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