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Ikea will hear final pitches this week from three contenders chasing the home-furnishings retailer’s $30-40 million account, sources said.
The finalists are Berlin Cam eron/Red Cell, New York; Goodby, Silverstein & Partners, San Fran cisco; and Crispin Porter + Bogusky, Miami. They will pitch Tuesday at the company’s headquarters in Plymouth Meeting, Pa., according to sources.
Goodby will pitch in the morning, CP+B at midday, and Berlin Cameron goes later in the afternoon, sources said. Each will have 90 minutes to present to about 10 executives from the U.S.
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