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Ikea will hear final pitches this week from three agencies chasing the home-furnishings retailer’s $30-40 million account, sources said.
The finalists are Goodby, Silverstein & Partners, San Francisco, Berlin Cameron/Red Cell, New York, and Crispin Porter + Bogusky, Miami. They will pitch Tuesday at the company’s headquarters in Plymouth Meeting, Pa., sources said.
Goodby will pitch in the morning, Crispin midday and Berlin in the afternoon, sources said. Each will have 90 minutes to present to roughly 10 executives from the U.S.
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