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Brands come in all sizes, shapes and packages, and the NCAA Final Four competition — the clash of college basketball team titans that is the result of a multitiered round of playoffs called March Madness — appears to carry its own specific brand awareness.
According to Leading Web Advertisers, the NCAA has been devoting a disproportionate number of its Web ads to the selling not of March Madness (which has currently sent a barrage of betting pools to a barrage of office copy machines nationwide), not to the marketing of the NCAA itself, but to the Final Four confrontation.
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