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RFP Reveals Plans for Regional Resurgence
DALLAS–After two years of scant marketing activity, Fina Oil & Chemical here has issued a request for proposals to undisclosed regional agencies for an estimated $1 million advertising campaign in 1999, according to sources.
Per a request for proposals obtained by Adweek, work will include consumer assignments in radio, print and outdoor for its gasoline and lubricants products, plus trade executions for the chemicals unit. Direct mail is also a possibility.
Incumbent Levenson & Hill in Dallas will defend, said chairman Bill Hill.
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