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May Stores Puts Creative Duties on a $65 Mil. Account in Play
CHICAGO–Seeking to improve the creative quality of its advertising, May Department Stores Co., the nation’s second largest department store group, is seeking an agency to handle broadcast work for seven of its chains.
May’s advertising –both creative duties and media buying–has been done largely in-house by each of its divisions.
The company, which trails only Federated Department Stores in the department store category, spent about $65 million on broadcast ads last year, and $445 million in total, according to Competitive Media Reporting.





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