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Database Software Marketer Plans Campaign For ’99
SAN FRANCISCO–Hoffman/Lewis has been awarded an estimated $3-5 million ad account from software manufacturer FileMaker, according to sources. The San Francisco agency will launch a branding campaign for the client next year, sources said.
The review for the Santa Clara, Calif.-based company’s account also included Carter Israel Advertising and Zuckerman Fernandes & Partners, both in San Francisco, sources said.
The agency referred calls to the client. A FileMaker representative said the company was “not prepared to comment about the selection of any agency.”
Hoffman/Lewis’ national branding effort for FileMaker will most likely target major markets such as San Francisco, Los Angeles and New York.
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