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LOS ANGELES The Mighty Ducks flew north to Canada for their new creative agency, Field Day.
The Toronto agency said today that it was assigned the business without a review in May. Previous advertising was primarily handled by The BallPark, Santa Monica, Calif., along with roster shops, said Michael Williams, director of sales and marketing of the National Hockey League franchise in Anaheim, Calif.
Williams said the team is undergoing a major rebranding to boost ticket sales, targeting the club-level, premium seating and “the casual, fringe fans who have multiple entertainment options.”
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