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Arnold’s first multimedia effort for Fidelity Investments expands on themes from the client’s previous ads with one key difference: “We shift the camera [from split screens showing] Fidelity reps and consumers [in order to delve more deeply] into the consumers’ lives,” said Arnold managing partner Jay Williams.
Fidelity’s “Personally invested” campaign began rolling out nationwide last week.
The goal, according to Williams, is to show the role Fidelity’s services can play in “smart investors’ ” lives.
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