BOSTON Fidelity Investments has reached out to agencies for online marketing ideas that focus on revamping its Web site, sources said.
The Boston-based mutual funds giant has contacted several undisclosed shops—mainly e-marketing specialists in New York and Boston with some financial services background—and has scheduled presentations to take place in the next few weeks, according to sources.
The work up for grabs is a new assignment, with a budget in the $5-million-plus range. The project could lead to a more permanent relationship with Fidelity, per sources.
Havas-owned Arnold has for five years handled Fidelity's mainstream creative account. An Arnold representative declined comment, but sources said the shop is not participating in the interactive review. A Fidelity representative said he had no immediate information on the matter.
No outside consultants are involved, and there is no timetable for a decision.
Recent Fidelity ads have been tagged "Smart move" and include a TV spot featuring former Beatle Paul McCartney [Adweek Online, Sept. 7].
The client spent $120 million last year in measured media, per Nielsen Monitor-Plus. Boston-based Arnold successfully defended the business in a review two year ago against finalists TBWA\Chiat\Day and BBDO, both Omnicom Group agencies in New York, and Havas' McKinney + Silver in Durham, N.C.
The company's in-house ad department handles some print chores. Havas' MPG holds Fidelity's media account.