Fidelity Hires L/M Exec To Run Media

Kathleen Hall, a former partner at the now-shuttered Leonard/Monahan, has joined Fidelity Investments as senior vice president of corporate media services.
Hall reports to senior vice president Richard Sardelli, who oversees Fidelity’s in-house ad agency. Hall’s experience as a manager and media director “should help us deliver the right marketing services to all of our business units,” Sardelli said.
In the newly created position, Hall will run both the in-house media department and serve as the liaison on media issues with Fidelity’s roster shops, said Sardelli.
The Fidelity Advertising Agency employs roughly 200 staffers, 10 of which are dedicated to placing more than $100 million of advertising each year.