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BOSTON Fidelity Investments this week launched a national campaign touting its “active trader services” for investors who prefer to monitor and manage their investments online.
The Boston-based client spent nearly $50 million on ads through July, per Nielsen Monitor-Plus. Havas’ Arnold, also in Boston, handles most of the mutual funds company’s broadcast work, with print and other chores handled by the client’s large in-house ad agency.
One TV spot shows a businessman, apparently in his office, furiously trading online.
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