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Hoping to rise above the din being created by market volatility and the incursion of day traders, Fidelity Investments this week breaks an estimated $100 million multimedia brand and product effort with a focus on responsible investing.
Created by Boston-based Hill, Holliday, Connors, Cosmopulos, four black-and-white TV spots feature emotion-laden vignettes of actual customers who have overcome adversity with proper investment strategies. The sage advice of Fidelity vice chairman Peter Lynch serves as the narrative.
The new tagline: “We help you invest responsibly.”
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