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Financial guru Peter Lynch is set to return to the airwaves on behalf of Fidelity Investmets in at least one upcoming spot from Arnold, according to sources.
Boston’s Arnold, the agency recently awarded the client’s mutual funds and retirement services account, has been asked to develop TV executions with Lynch reassuring investors in the wake of the Sept. 11 terrorist attacks and continued turbulance in the financial markets, sources said.
A Fidelity representative said Lynch will continue to be used in “educational” executions linked to specific market conditions, but he would not say if TV ads are in the works.
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