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BOSTON If you search for the book Financial Planning for Dummies at Amazon.com, don’t be surprised if you also get a recommendation for a Fidelity mutual fund. The investment firm has become the first mutual fund vendor to sell at Amazon’s new financial services store, and the deal is also Fidelity’s first with an online retailer.
While Fidelity won’t complain about any sales it may garner, the company sees this as more of a brand-building exercise.
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