Fiction Expands Operations to Munich, Germany

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boston—Fiction, an advertising boutique and film production hy-brid, has established an outpost in Munich, Germany.

Johannes Noerr heads up the new location, which will share client responsibilities with the Boston office, as well as participate in new-business pitches for European prospects. Noerr is working with about a half-dozen freelancers on projects for several undisclosed clients, including a Swedish company.

“[Our goal] is to take our message to America’s agencies that we can accommodate short films or commercial productions in Europe, as well as build a new customer base [there],” said Mark Rowntree, president and founder of Fiction.

“Because of our special positioning in the market we have an advantage over the competition,” said Noerr, who hopes to add several new clients this year and expand his staff.





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