Few U.S. Winners in Direct, Media

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CANNES, FRANCE GM Planworks won the sole U.S. Media Lion at the International Advertising Festival today for a Pontiac promotion in which Oprah Winfrey gave away free cars to audience members at her show.

Meanwhile, in the Lions Direct competition, there were three U.S. winners out of 48 total. WongDoody in Seattle picked up a gold Lion for work on behalf of Alaska Airlines, Rogers Townsend in St. Louis won a bronze Lion for “Crisply Folded Shirt” for Pleats Finest Cleaners, and Publicis in New York earned a bronze Lion for a Denny’s restaurant promotion, “Pillowcase.”

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