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NEW YORK Performing artist Fergie, the fashionable female singer for the Black Eyed Peas, has partnered with Candie’s in a deal that places the fulsome blonde front and center in the brand’s spring ad campaign.
A TV commercial will break on the Grammy’s on Feb. 11 in select markets.
Candie’s, which is owned and licensed by Iconix Brand Group, New York, is sold exclusively at Kohl’s stores and on www.kohls.com.
The pop star also will make personal appearances on behalf of the brand as well as participate in campaign launch events.
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