Fenton Splits From R.I.'s Trion | Adweek Fenton Splits From R.I.'s Trion | Adweek
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Fenton Splits From R.I.'s Trion

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BOSTON Trion Communications partner Josh Fenton, a prime architect of the small independent shop's growth spurt, has left the agency to open his own marketing company, the Fenton Group.

"It was mutual and just part of that natural evolution of an agency," Fenton said about his split with former Trion partners Frank McMahon and David Preston.

"It was an amicable separation," said Preston of the split. He and McMahon will now continue as equal partners in Trion, which will retain its name.

Since Fenton joined the shop in early 2001, Providence, R.I.-based Trion has grown from about 15 employees to nearly 30 and currently claims about $25 million in overall billings. Clients added in the past six months include Autocrat, Opticom, R.I. Quality Partners, Sodexho and SwimEx. Fenton's duties have included account management and new-business development.

Fenton said he opens his doors in Providence with five staffers. He declined to name clients, but at least some are expected to follow him from Trion. "We are working on that transition right now," Fenton said. "I will be able to discuss that in detail shortly."

Said Preston: "All Trion staff will remain at Trion." As for clients joining Fenton's new venture, he added: "We will do what we always do with clients, give them our best advice and act on their wishes."