Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON The Fenton Group has leveraged its healthcare expertise to pick up the ad account of Skin Medicine USA, a dermatology and cosmetic surgery practice with 16 locations throughout New England.
There was no review for the business, which for the most part had been handled in-house and through small design firms.
“Their spending has historically been in print and outdoor,” said Fenton Group CEO Josh Fenton. “We are working on a strategy that will create a more brand-driven approach to their communications,” using TV and radio to target women 25-54.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in