Fellers Creates Dynegy's Premiere TV Campaign

Dynegy employees are wild about their work, if new television spots from Fellers Marketing & Advertising are to be believed.

In all three 30-second commercials, “employees” of the Houston-based energy company go overboard while talking about Dynegy in the midst of everyday activities such as buying groceries, washing the car and serving dinner.

In one spot, a maniacally enthusiastic man uses his neighbor’s groceries at the checkout counter to demonstrate how Dynegy routes power to customers. The rather overwhelmed neighbor takes back his cereal box with the quip, “I think this is my power plant.”