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“Total domination and complete power” are the product attributes KSV Communicators wants to convey in a print ad promoting Nordica USA’s 1998 Grand Prix Exopower ski boots.
The ad shows a bald slacker on his knees before the boots in an openmouthed position of worship.
Mike Bisner, director of marketing for Nordica winter products, did not shrink from the ad’s kinky connotations.
“Skiing has seen a radical change in demographics over the last few years,” Bisner said.
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