Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Richards/Gravelle Promotes Compass Bank
DALLAS-Richards/Gravelle here is placing the emphasis on “free” in a new campaign for Birmingham, Ala.-based Compass Bank.
In radio, outdoor and print executions breaking today in key Compass markets, Richards/Gravelle emphasizes the no-fee aspect of the client’s checking, debit card and PC banking services.
The campaign tagline is: “A free checking account with a lot of extra free stuff.”
The campaign, running through July 31, works within the continuing branding platform that takes on Compass’ mega-national bank competitors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in