Feds Set to Split Anti-Drug Media Review Into $150 Mil. 'Phase II,' $195 Mil. 'Phase III'

The Office of National Drug Control Policy (ONDCP) here is close to issuing two requests for additional components in its $1 billion anti-drug media review.
The first of the two, which should be available next week, will be a limited competition for an agency to perform media placement for the client’s $150 million national rollout. Called “Phase II,” the initiative will run from May to October. The review will probably be limited to agencies with solid government experience, ONDCP officials said.
The second rfp will involve an open competition for “Phase III,” a four-year contract for media placement that will be negotiated to the tune of a $195 million annual budget.