NEW YORK FedEx said today that it has signed five players from the National Basketball Association to promote its international shipping capabilities via a marketing campaign, "Go around the world with FedEx."
The company's "FedEx Global Leaders" are all players of foreign nationality: Andrei Kirilenko (Utah Jazz/Russia) and Manu Ginobili (San Antonio Spurs/Argentina), both of whom are new to the program; and three players who already have worked as FedEx reps: Steve Nash (Phoenix Suns/Canada), Tony Parker (San Antonio/France) and Peja Stojakovic (New Orleans Hornets/Serbia).
The players will be featured in domestic and global advertising, and also will be part of FedEx's interactive participation during the NBA's All-Star game week in February in Las Vegas. FedEx's lead agency is Omnicom Group's BBDO, New York.
As part of the effort, Memphis, Tenn.-based FedEx is giving fans the opportunity to win a free trip around the world via a new sweepstakes at NBA.com/fedex. The FedEx Global Leaders selected to participate in the NBA All-Star 2007 events will be joined by other NBA international stars to host basketball clinics for fans at the FedEx Global Village at the All-Star Jam Session in Vegas.
Opening night NBA rosters for the 2006-07 season featured a record 83 players from 37 different countries and territories, and 28 of the 30 NBA teams feature at least one foreign athlete.
"FedEx's global network is unsurpassed, connecting 220 countries and territories around the world," Mark Tatum, svp, NBA Marketing Partnerships, New York, said in a statement. "The NBA endorsers, representing four continents and five countries, will help deliver the message that FedEx is truly the global leader in shipping."