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NEW YORK FedEx has launched a multimedia ad campaign that the Memphis-based company says will “redefine the business-services marketplace” through its recently acquired and rebranded FedEx Kinko’s Office and Print Centers.
The campaign, via BBDO in New York, includes nine TV spots, print, radio, direct mail and Internet. The budget for the push was not disclosed. FedEx spent about $80 million in media in 2003, per TNS Media Intelligence/CMR. Spots began breaking over the past weekend.
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