Federated Focuses on Macy's, Bloomie's Brands

NEW YORK Federated Department Stores plans to convert all of its regional stores to the Macy’s nameplate in January 2005 in a bid to leverage the national power of its two retail brands, Macy’s and Bloomingdale’s.

The Cincinnati company’s decision will affect Lazarus-Macy’s stores in the Midwest, as well as Burdines-Macy’s in Florida, Bon-Macy’s in the Pacific Northwest, Goldsmith’s-Macy’s in Tennessee and Rich’s-Macy’s in the Southeast. The managements, organizational structures and operations of the three divisions operating stores under these hyphenated nameplates will be unaffected by this announcement.