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WASHINGTON A top federal regulator on Wednesday called for increased disclosure of product placement and paid product pitches on TV, and said government authorities should investigate dubious practices.
“The use of covert commercial pitches is penetrating deeper and deeper into media,” said Jonathan Adelstein, a Democratic member of the Federal Communications Commission.
It was not clear whether the Republican chairman of the FCC, Kevin Martin, who effectively controls the agency’s agenda, shared Adelstein’s enthusiasm for tougher vigilance of the growing practice of product placement.
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