FCB's Williams Makes an Impact

Brian Williams last week made his first major move since assuming the presidency of Foote, Cone & Belding here, naming Craig O’Keefe to the new post of executive vice president and director of promotions for the agency’s Impact Communications Group.
O’Keefe moves across town from Leo Burnett, where he had been promotion director and where he had worked with former Burnett executive Williams.
The hiring is “a first step” in a process of re-emphasizing the promotions and direct marketing disciplines included under the Impact umbrella, Williams said.
“Craig will decide a lot of how we change,” Williams said, “but we’re in agreement on the overall role promotion needs to play within the agency as a whole.”