FCB's Full-Court Press on Compaq Reaps $300 Mil.

Conference room 7B in FCB’s San Francisco office provides sweeping views of the bay on one side and the Embarcadero skyline on the other. In March, a 10-member team from various agency offices and disciplines spent two days there developing a strategy for Compaq Computer.
By day, they wondered, “What did we really understand about how people feel living in the Internet age and where could Compaq fit into that world?” said Peter Martin, who is now FCB’s evp, worldwide account director on the Houston-based $300 million account
Apparently, the sessions worked: Compaq handed its advertising reins to FCB last week after a two-month review that included incumbent DDB Worldwide, two other contenders: Grey Worldwide and Saatchi & Saatchi.
Gary Elliott, who joined Compaq last week as vp, integrated communications, said, “(FCB CEO) Brendan (Ryan) was able to bring the full repertoire of talent that exists in FCB Worldwide to the pitch....