Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO – Cadbury Beverages, Stamford, Conn., assigned advertising for a new line of lemonade-based non-carbonated beverages, named Oasis Real Fruit Lemonades, to Foote, Cone & Belding/Chicago. FCB beat out Ammirati & Puris/N.Y. in a creative shootout to win the business. The product will be introduced in markets around the country in the coming months.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in