Fcb Turns Kitchen Into Gridiron In New 30-Second Spot For Pillsbury

LOS ANGELES – Foote, Cone & Belding here delivers its first work for Grandmet Pillsbury Co.’s $20 million pizza snacks account with a 30-second TV spot launched nationally last week. The ad, which features Totino’s Pizza Rolls, is appearing on cable and network TV.
FCB won the Pillsbury account in June and immediately resigned its conflicting $10-15 million Bagel Bites assignment with Ore-Ida, a Boise, Idaho-based subsidiary of H.J. Heinz. The agency won the business without a review, in part because it has handled creative duties for Pillsbury’s breakfast foods division for several years.
In September, Ore-Ida selected DDB Needham’s year-old San Francisco office to handle its Bagel Bites account, following a review of several Bay Area agencies.
In FCB’s new spot, “Crunch time,” two unseen football sportscasters give a play-by-play of mom’s efforts to beat the clock and prepare snacks for three hungry kids before they burst through the kitchen door.