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What’s that smell? Fear, according to Kawasaki Motors Corp., which is preparing to launch ads promoting its new Prairie 650 all-terrain vehicle.
Created by FCB in Irvine, Calif., a 30-second TV spot focuses on the power of the Prairie 650, which Kawasaki claims is the first ATV to feature a V-Twin engine.
The ad opens with a puddle in the forest and the ominous sound of an engine. As the Prairie 650 is shown whipping through the woods, a voice says: “That scent you’re picking up around other riders? It’s called fear.”
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