FCB Sings Hong Kong's Praises

The group of shops enticing U.S. tourists to visit Asia gained another voice last week as FCB Southern California announced it will handle advertising in the Americas for the Hong Kong Tourism Board.

While FCB declined to disclose billings, the account—covering creative as well as media planning and buying—is estimated to be worth $2 million. There was no review. Irma S. Mann Strategic Marketing in Boston previously handled the account.

FCB was already the tourism board’s global agency, and Lily Shum, the client’s regional director for the Americas, said moving this regional account to FCB Southern California was “a matter of streamlining operations.”