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FCB Worldwide has formed a Global Planning Board for its office here in an effort to get top agency executives in front of clients.
The board will include Michael Vogel, president and CEO of FCB in Southfield, Mich., along with the office’s creative director, planning director, brand account director, brand account planner and research director. All will be involved in reviewing and offering direct input on strategies for all clients.
“Having the senior-most managers touch all client business exemplifies the approach we take toward building brands and developing relationships with consumers around the world,” Vogel said.
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