Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO–Foote, Cone & Belding here has retained the $70 million Boeing account, besting finalists J. Walter Thompson and BBDO, the company confirmed.
Boeing began searching for a Chicago agency in July as it was preparing to move its corporate headquarters from Seattle to Chicago.
The three finalist agencies made final pitches to executives at the airline company, including chairman Phil Condit on Monday.
FCB in Seattle handled the account for more than a year and helped the Chicago office defend the account.
Leo
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in