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Foote, Cone & Belding has picked up an estimated $10-15 million in new business from Seagate Technology, according to sources. The agency, which handles Seagate’s estimated $20 million corporate branding account, won the business without a review, sources said.
As part of the new assignment, the agency picks up advertising duties for Seagate’s hardware products, which include disk drives, magnetic disks and tape products. The business, which is estimated to be worth $6-8 million, was previously handled by The Van Bronkhorst Group, Santa Clara, Calif.,
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