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Agency Negotiating Acquisition of CM Partners
CHICAGO–Foote, Cone & Belding here is negotiating an acquisition to bolster its direct marketing and business-to-business capabilities, according to sources.
The agency is close to a deal with CM Partners, a database-driven direct marketing agency in Rolling Meadows, Ill., these sources said.
Executives at both FCB and CM Partners could not be reached for comment at press time.
CM Partners, founded 27 years ago, has billings of approximately $75 million.
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