FCB Nears Victories On Both Coasts

Alamo Rent A Car, Associates Financial to Split $40 Mil. in N.Y., S.F.
NEW YORK–Foote, Cone & Belding Worldwide last week learned it was close to gaining $40 million in billings following competitive pitches on both coasts.
FCB New York entered the Thanksgiving Day holiday in compensation negotiations for the creative portion of Alamo Rent A Car’s estimated $20 million account, sources said. Out West, the direct marketing unit of FCB San Francisco bested J. Walter Thompson Direct and Ogilvy & Mather Direct, both here, for The Associates Financial Services Corp.’s