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CHICAGO Foote Cone & Belding here continues Coors Light’s football-themed “Cold hard facts” campaign in a television spot breaking this weekend and running through the NFL playoffs leading up to the Super Bowl.
The spot from the Interpublic Group agency in Chicago opens with visuals of the Rocky Mountains and a football stadium. An announcer explains that as the Super Bowl approaches grown men will dance, voices will be lost and millions of bottles of Coors Light will be drunk during the run up to the big game.
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