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LOS ANGELES The Hong Kong Tourism Board yesterday launched a global marketing campaign aimed at sustaining the city’s tourism recovery in the wake of the SARS epidemic.
The campaign was created by Interpublic Group’s Foote, Cone & Belding in Hong Kong, and adapted by the agency’s Irvine, Calif., office for the U.S. Spending on the campaign, which includes TV, radio, print, online and outdoor advertising running worldwide, could not be determined. The HKTB spent $1.5 million on ads in the U.S.
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