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LOS ANGELES Doubletree Hotels today launched a national print campaign that the hotelier said is designed to strengthen its identity by bringing its name and logo to life.
The effort, themed “Trees,” was developed by Interpublic Group’s Foote Cone & Belding in Irvine, Calif. It includes four ads meant to distinguish Doubletree from other hotel brands and strike an emotional cord with travelers.
The first ad, “Airport,” broke today in the USA Today and The Wall Street Journal.
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