FCB Extends Slates Campaign

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New Batch of Print Profiles Again Anchored by Avedon Photos
SAN FRANCISCO–Slates are back.
The popular clothing brand and Levi’s offshoot will be plugged in a second round of national print advertising this spring.
Four two-page spread ads, created by FCB Worldwide’s San Francisco office, continue the direction begun last fall of profiling successful young men wearing Slates clothes.
Slates ad manager Sara Wong said the success of last year’s campaign prompted the company to push the clothes again this spring.






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