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NEW YORK Interpublic Group’s Foote Cone & Belding has retained the Jamaica Tourist Board account following a government-mandated review of undisclosed shops, the agency said.
The New York shop will work on the account for another three years.
In a statement, FCB North America COO Gene Bartley said, “In today’s agency business, it is extremely rare to have one client for 14 years. To have a government account for that long is even more unusual. We’re delighted to continue this successful and productive relationship with its legacy of great creative that has placed Jamaica at the forefront in this category.”
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