NEW YORK -- Foote, Cone & Belding Europe has landed two new accounts, the agency said.
Weetabix Ltd., which makes several well-known lines of breakfast cereals and foods in the U.K., has moved its account to BHO FCB in London after a review that included other Weetabix Ltd. roster shops AMV-BBDO and Lowe Lintas & Partners, both London. The shop will also add such Weetabix brands as Minibix Crrrunch, currently held by Lowe Lintas, and Alpen, Weetos and Ready Brek, now at AMV BBDO.
BHO FCB already handles the Advantage and Crunchy Bran brands.
Sources said estimated billings for the Weetabix brands are $30 million.
In Spain, FCB/Tapsa won the Iberia airlines account. Sources estimated billings at $35 million. The agency bested Publicis, incumbent Tiempo BBDO Madrid, Young & Rubicam, Vitruvio Leo Burnett and McCann-Erickson, the agency said. The assignment is for global creative duties.