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‘Fly Like an Eagle’ Replaces Y&R’s ‘We Deliver’ Tagline in 3 New Spots
NEW YORK–Why just mail your packages when you can send them on eagle’s wings? That’s the question the United States Postal Service asks customers starting today in an estimated $15 million campaign from Foote, Cone & Belding.
Three new TV spots, set to run over the next three months along with print ads, carry a new tagline: “Fly like an eagle.” FCB’s New York office took the phrase from The Steve Miller Band song used in the ads.
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